HI, I'M ALI.

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I create meaningful experiences that connect, educate, and build brand loyalty.

SUPPORT CENTER

VIVINT

Our mission was to create an easy to navigate support experience to help users troubleshoot service hiccups.

AGENCY AXIS41

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ART DIRECTOR CORY CROUCH

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ROLE DESIGNER

MARKETING MAGIC

ADOBE

Marketing Magic is an Adobe online whitepaper for marketing professionals. Our challenge was to turn content heavy research into an easy to read landing page, using layout, infographics and story related imagery.

AGENCY AXIS41

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CREATIVE DIRECTOR JACKY CONRAD

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ROLE DESIGNER

LIVE CLEAN

MODERE

Live Clean was designed to build awareness for Modere's unique brand promise and to teach consumers' the importance of their uncompromising standards and ethical approach to sourcing ingredients.

AGENCY AXIS41

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CREATIVE DIRECTOR BRAD DOWDLE

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ROLE DESIGNER

DEMAND GEN CAMPAIGNS

ADOBE

The goal for Adobe's demand gen projects is to encourage recipients to schedule an in-person meeting with one of their Marketing Cloud Solutions account development managers. To do this, we created customized, streamlined content, curated gifts and themes, and designed custom branded packaging.

AGENCY AXIS41

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ROLE ART DIRECTOR + DESIGNER

CMO.COM

ADOBE

CMO.com is an Adobe site designed to provide insights for marketing professionals. The team requested a leave-behind card to help drive awareness for their new app and increase traffic to the website. The challenge was to design a low cost handout that would be something the recipient would be inclined to hang on to. This was achieved by making the imagery, card size, shape and texture stand out.